Godrej Kala HIT TVC assures its Lime Fresh Variant Kills Mosquitoes Hiding in Corners and Leaves Behind a Pleasant Fragrance

05 November 2018

Godrej Hit, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India, when it comes to eliminating dangerous insects and pests from their homes. The brand has unveiled a new TVC for Kala HIT, the brand's offering to kill mosquitoes. The TVC highlights Kala HIT's Lime Fresh fragrance variant and how it kills mosquitoes in every corner of the house.

Conceptualized by Lowe Lintas, the TVC opens with a family entering their house only to bump in to a burglar. The strange bit is the burglar was hiding under the carpet in the middle of the house. When asked why he chose to hide there, out of all the secure corners in the house. The burglar quickly retorts that life threatening mosquitoes thrive in every nook and corner. He would get rather get caught than hide in corners and face deadly mosquitoes. The female lead says Kala HIT's Lime Fresh has ensured that dangerous mosquitoes are eliminated from every corner of the house and the only present now is its fresh fragrance.

Sharing his thoughts on the TVC, Mr. Sunil Kataria, CEO - India & SAARC, Godrej Consumer Products Limited, said, "Kala HIT is the undisputed leader in the home insecticide aerosol segment. Lime fresh fragrance is a key offering from Kala HIT, added to our portfolio in 2015. Killing dangerous mosquitoes hiding in every corner of the house and pleasant fragrance are the dual benefits people can derive from this aerosol variant. The TVC successfully highlights Kala HIT lime fresh as a convenient solution for households."

Arun Iyer, Chairman and CCO, Lowe Lintas says, "The brief was simple, but two fold- We had to continue building relevance for the Aerosol format by educating people about the dangerous mosquitoes hiding in corners and also land the new news about Lime Fragrance. The film beautifully captures both these key messages in a humorous way, which has been core to the brand DNA."

Dangerous mosquitoes that spread diseases like Dengue, Chikungunya, Malaria etc hide in the corners of your home. To keep families protected, Kala HIT lime fresh can be sprayed regularly in all corners like under the bed, under the sofa, behind the curtains & cupboards. Kala HIT Lime Fresh is available in variants of 200ml can (INR 98), 400 ml can (INR 182) and 625 ml can (INR 266).

Link to videos:

30 Sec: https://youtu.be/0o9N25yVpdQ 

10 sec: https://youtu.be/8MMO9V3SKC8

 

About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 120-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.1 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams. Read more at http://www.godrejcp.com

 

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Shubhangi Chaturvedi
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Adfactors PR

Brand HIT has been liberating people from the anxiety of pests and has been championing the cause of educating masses on prevention of dengue, malaria and Zika spread by mosquitoes for many years.