Extending leadership in
our core categories

• Leading Grade 1 quality soap in India (simply put: more soap
  in each soap)
• Offers you 'Nature's way to beauty' with carefully chosen ingredients
  to make your skin naturally beautiful

• Extends into value-added soaps – launches Godrej No.1 Glycerin & Honey soap
• Ranks #13 in Personal Care in the Economic Times – Brand Equity Most Trusted Brands Survey 2015

• Built on the high-energy proposition of 'alive is awesome', it inspires you to step out of the stale and embrace the fresh, the new
• With premium international fragrances and innovative designs, it is undoubtedly one of the most refreshing grooming experiences across soaps, deodorants, talcs and shower gels
• Introduces a range of female deodorants

• Launches Cinthol Deostick – 3x longer lasting than ordinary deodorant sprays and gentle on skin
• Online campaign #AliveIsOffline, wins at the Effies 2015 for
  'Best Digital Campaign'
• Ranks #17 in Personal Care in the Economic Times – Brand Equity Most Trusted Brands Survey 2015

Our new health and wellness platform

• Delightful, differentiated and efficacious range of products across the health, wellness and personal protection platforms
• Range comprises three hand washes, a hand sanitiser and a personal mosquito repellent spray – including India's first instant foam hand wash and alcohol-free sanitiser with 8-hour germ protection

• Naturally derived ingredients and unique design-led and
  recyclable packaging

• India's largest selling hair colour, used by over 40 million consumers
• Innovative solutions include creme hair colour in a sachet and powder hair colour with a unique gel technology, at unbelievably
  democratised prices
• Launches a multi-application pack of Godrej Expert Rich Creme, a value offering for frequent users

• Hosts successful integrated marketing campaigns, extensive engagement with salons, barber training, innovative approaches to media and communication
• Ranks #15 in Personal Care in the Economic Times – Brand Equity Most Trusted Brands Survey 2015

• India's hottest salon, now in a bottle
• Premier Indian salon brand, redefining the face of Indian
  hairstyling and beauty
• Presence across shampoos, conditioners, men and women's styling, hair extensions and temporary hair colours

• 'Digital first' philosophy - wins Nykaa Femina Beauty Awards for customer reviews, engagement and a growing e-commerce business
• Wins Silver Abby at Goa Adfest 2016 for outstanding PR work; 5 beauty awards for product quality and packaging innovations

• Built on the promise of 'protecting happy moments', aims to delight consumers through a deep understanding of their needs
• Goodknight is the highest penetrated brand in the category in India, reaching 74 million households
• Goodknight Fast Card, India's first paper-based mosquito repellent, continues to scale up
• Goodknight liquid vapouriser crosses ₹ 1,000 crore

• Goodknight Neem Activ+^TM Low Smoke Coil is a runaway success in both urban and rural markets, within the first year of launch
• 'Subah bolo Goodknight', awareness building and habit changing campaign, wins at Abbys 2016
• Ranks #2 in Household Care in the Economic Times – Brand Equity Most Trusted Brands Survey 2015

• Leading player in the aerosols market, focuses on killing pests and offering great efficacy
• Innovating ways to make our products easy to use, safe and affordable to help every homemaker win the battle against pests
• Insightful new campaigns drive awareness and category growth

• HIT Track The Bite app, which helps users stay informed about dengue and malaria-prone areas in real-time, wins at APAC Effies 2016
• Ranks #7 in Household Care in the Economic Times – Brand Equity Most Trusted Brands Survey 2015

Number 2 player in air care in India

• Delightful range of home, car and bathroom air fresheners
• Introduces aer pocket, a foray into the bathroom air freshener space
• Launches a delightful new fragrance, Rich Irish Cocktail, in aer twist and click gel formats

• Innovative gel format and consumer engagement aids sales and distribution ramp up
• Hosts successful integrated marketing campaigns, extensive engagement through innovative media; special focus on e-commerce

Leader in liquid detergents in India

• As part of the 'Ezee Hugs' initiative this winter, our team donated clean woollens, washed with Ezee, to over 70,000 underprivileged school-going children in Delhi and the NCR

• Refreshes brand identity, reinforcing its 'specialist for woollens' proposition and a new ergonomic design