• Built on the high-energy proposition of 'alive is awesome', it inspires you to step out of the stale and embrace the fresh, the new
• With premium international fragrances and innovative designs, it is undoubtedly one of the most refreshing grooming experiences across soaps, deodorants, talcs, and shower gels
• Strong multi-local 360 degree media campaigns with web content in regional languages

• Building long-term digital assets; launches the blog www.awesomemen.com
• Cinthol Deostick, 3x longer lasting than ordinary deodorant sprays, is driven through a digital-only strategy; online campaign #TestedForAwesome receives over 7 million views
• Cinthol Original wins a Bronze for 'Best use of regional entertainment' at the Prime Time Awards 2017

• Leading Grade 1 quality soap in India (simply put, more soap in each soap)
• Offers you 'Nature's way to beauty' with carefully chosen ingredients to make your skin naturally beautiful

• Launches a new campaign, 'De No.1 nikhaar'
• Strong multi-local 360 degree media campaigns across states; 'Punjab di beauty No.1' wins awards at the Indian Marketing Awards 2017, Prime Time Awards 2017, and CMS Asia Awards 2017

• Delightful, differentiated, and efficacious range of products across the health, wellness and personal protection platforms
• Range comprises 3 hand washes, a hand sanitiser, and a personal mosquito repellent spray - including India's first instant foam hand wash and alcohol-free sanitiser with 8-hour germ protection

• Naturally derived ingredients and unique design-led and recyclable packaging

• India's largest selling hair colour, used by over 40 million consumers
• Innovative solutions include crème hair colour in a sachet and powder hair colour with a unique gel technology, at unbelievably democratised prices

• Launches a multi-application pack of Godrej Expert Rich Crème, a value offering for frequent users
• Hosts successful integrated marketing campaigns, extensive engagement with salons, barber training, innovative approaches to media and communication

• India's hottest salon, now in a bottle
• Range of shampoos, conditioners, hair colour, styling products for men and women
• Continues building the brand on digital; focus on search and influencer marketing brings over 600,000 annual visitors to the BBLUNT website

• Massive television influencer outreach campaigns with 37 actresses, leading to a cumulative reach of 8 million
• Content on Bollywood linkage and salon expertise, created with leading partners, wins awards at the Indian Marketing Awards 2017, Prime Time Awards 2017, and Maddies 2018

• Goodknight, the highest penetrated brand in the category in India, reaches 78 million households
• Adds to the category-leading Goodknight liquid vapouriser portfolio, a new Power Activ+ with 50% more efficacy
• Innovative personal repellent range - Fabric Roll-On, Cool Gel and Patches - continues to rapidly scale up

• Launches Goodknight Power Chip, a revolutionary electric solution, and opens up a new format; unique gel technology offers the power of 100 coils
• Goodknight Fabric Roll-On wins a silver in the Consumer Products category and a bronze for its integrated marketing campaign, at the Effies 2018
• Goodknight wins a gold in the Household Products category at India's Buzziest Brands 2018

• Leading player in aerosols, focused on killing pests and offering high efficacy
• Innovating ways to make our products easy-to-use, safe, and affordable to help every homemaker win the battle against pests

• Ranks #9 in Household Care in the Economic Times - Brand Equity Most Trusted Brands Survey 2017

• Delightful range of home, car and bathroom air fresheners
• aer pocket, our innovative bathroom air freshener with clutter breaking design, continues to scale up

• New communication on aer twist, #BetterDriveEveryday, helps drive growth in car air fresheners
• Hosts successful integrated marketing campaigns, extensive engagement through innovative media; special focus on e-commerce

• Builds on its proposition of specialist care for woollens through insightful communication and campaigns
• As part of the 'Ezee Hugs' initiative this winter, our team donated woollens washed with Ezee, to over 160,000 underprivileged school-going children in Delhi and the NCR

• The Ezee Hugs campaign wins a Media Gold for 'Best Integrated Campaign in Consumer Products' at Emvies 2017
• Ranks #8 in Fabric Care in the Economic Times - Brand Equity Most Trusted Brands Survey 2017

Goodknight and HIT, leaders in household insecticides in Nepal

Expert and Abha, leaders in their respective hair care segments in Bangladesh and Sri Lanka

Cross-pollinating brands like aer (from India), across SAARC

HIT, the leader in household insecticides

Stella, the leader in air fresheners

Mitu, a leading range of wet wipes and baby toiletries

NYU ranks among the top 3 brands in hair colour in modern trade

Darling, the leader in hair extensions across sub-Saharan Africa

TCB continues to scale up across East Africa

MegaGrowth, a market leader in relaxers across West Africa

Inecto, a market leader in ethnic hair care

Renew, a leading player in the Caucasian hair colour market in South Africa

Issue, an iconic leading hair colour, offers a fun and stylish range of hair treatments

Roby, a market leader in hair styling

Ilicit, the leader in hair colour

Millefiori, the leader in depilatory products

Pamela Grant, our range of intense, long-lasting hair colours

Our African Pride range leaves hair softer, silkier, and beautifully straight with a radiant shine

Our Dr. Miracle's range is an award-winning line of ethnic hair care products

Pro:Voke Touch of Silver, a unique range of salon-inspired products, for cool, platinum, white, and silver hair

Pro:Voke Liquid Blonde, our proposition to boost colour for warm, caramel, and honey blondes

Cuticura, a leading range of anti-bacterial products for the whole family

Soft & Gentle, a refreshing range of female deodorants

Inecto, our natural hair and skin care range