ACCELERATING INNOVATION AND RENOVATION
- Foray into skin cleansing
- Builds on the natural beauty proposition of Godrej No. 1
- Nature White Fairness and Nature Clear Pimple Control facewash
variants in tube and sachet formats
- Introduces India’s first multi-use facewash sachet
- Only dual action soap that offers 99.9% germ protection
- Insta deo fragrance provides an amazing bathing experience
- Impactful launch video receives an overwhelming 2.3 million views on YouTube and other social media platforms
- For the first time, Neem Activ+™ is used as a constructive solution
against mosquitoes
- Advanced technology offers 12 hours of effective,
enhanced protection
- Available at a price point of just Rs. 33 for 10 coils
- Foray into premium hair care
- In collaboration with BBLUNT salon founder and celebrity stylist Adhuna Bhabani-Akhtar and her team, we create India’s first integrated style system: the BSYSTEM
- Specifically designed for Indian hair and Indian weather,it works through a unique three-fold approach:
Prep: shampoo-conditioner systems, for every hair type
Style: styling products and tools, bringing salon smarts into your hands
Transform: hair colour and hair extensions, for quick and easy makeovers
- Stella becomes the market leader in membranes in 8 months
- Range designed to appeal to whole family; a major contributor
to success
- New home range combines natural oils and fresh, long-lasting fragrances in a unique no-leak packaging
- Popular animated characters and festive theme-led marketing programmes drive adoption
- New Ombré braids in South Africa, build on a larger global trend
towards ombré styles
- First three-colour Ombré blend in the South African market
- Ombré now a colour variant in both our entry level PP and Yaki Braids, as well as the more premium One Million Braid range
- Ombré braids pegged at an 8% premium to valorise the braids category
- New ammonia free hair colour with 100% grey coverage, available
in 15 shades
- Ammonia free formula protects hair structure during colouring
- Its pleasant fragrance makes hair colouring a unique,
aromatic experience
- Post colour treatment enriched with natural oils and keratin
- Anti-hairfall regenerator for men and women
- Acts from the hair root, stopping loss of hair, increasing thickness
and stimulating growth
- Increases the body and volume of hair, providing shine and smoothness without making the scalp oily
- Visible results in only six weeks
- New compressed cans last just as long as the regular size cans;
smaller cans means we are kinder to the environment
- Our ground-breaking new Skin Science range is clinically proven to provide advanced, ultra-effective and natural hair minimising protection