BUILDING A FUTURE READY SALES SYSTEM

A GCPL sales team member at a kirana store in Mumbai


  • Leverage technology to drive greater portfolio penetration in
    urban markets; over 1,800 salesmen in urban markets use
    handheld terminals
  • Strengthen go-to-market in urban markets; sustain efficiency development and coverage; urban direct outlet coverage expands by over 20% in the last 18 months
  • Quality of coverage in rural markets and augmenting expansion efforts lead to significant benefits; rural coverage expands to
    55,000 villages
  • Sales force enhanced to drive greater expansion of new markets and greater depths in existing markets
  • Continue to enhance functional capabilities through customised development programmes and business intelligence deployment
  • Augment go-to-market approach; set up a zonal structure to
    drive growth