Leader in household insecticides
- Goodknight, the highest penetrated brand in the category in India, reaches 78 million households
- Goodknight Fast Card, India's first paper-based mosquito repellent, continues to scale up
- Goodknight liquid vapouriser crosses ₹ 1,000 crore; achieves its highest ever market share
- Forays into the outdoor and personal repellent category with an innovative range of products: Fabric Roll-On, Cool Gel and Patches
- 'Subah bolo Goodknight', an awareness building and habit changing campaign, wins at Effies 2017
- Ranks #1 in Household Care in the Economic Times - Brand Equity Most Trusted Brands Survey 2016
- Leading player in aerosols, focused on killing pests and offering great efficacy
- Innovating ways to make our products easy to use, safe and affordable to help every homemaker win the battle against pests
- Launches HIT Gel Stick, an effective and affordable perimeter roach solution
- HIT Flying Insect Killer integrated marketing campaigns wins Silver Effies 2016
- Ranks #8 in Household Care in the Economic Times - Brand Equity Most Trusted Brands Survey 2016
- Delightful range of home, car and bathroom air fresheners
- aer pocket is a leading player in bathroom air fresheners, within 10 months of launch
- Innovative gel format and consumer engagement aids sales and distribution ramp up
- Hosts successful integrated marketing campaigns, extensive engagement through innovative media; special focus on e-commerce
- Builds on its proposition of specialist care for woollens through insightful communication and campaigns
- As part of the 'Ezee Hugs' initiative this winter, our team donated woollens washed with Ezee, to over 75,000 underprivileged
school-going children in Delhi and the NCR
- Ranks #9 in Fabric Care in the Economic Times - Brand Equity Most Trusted Brands Survey 2016