The Godrej Group stands in solidarity with the people of India and our Government's efforts to overcome the unprecedented coronavirus pandemic, which is impacting the lives of millions of people, and countries across the globe. We will try to the best of our capabilities to serve our customers, employees, communities and country, and especially support health personnel, government workers, and everyone working tirelessly to curb the spread of this pandemic.
To start with, we are earmarking a fund of 50 crore rupees for community support and relief initiatives in India. This is an initial outlay and we hope to supplement itover time.
The fund will back some of the following initiatives underway focused on public health and essential supplies, as well as additional efforts in the months ahead.
Medical equipment and protective supplies
We have started our work in Maharashtra, whichis among the most affected regions in our country, with roughly 21% of total cases. We will extend this support to other states as well.
Product innovation and supplies
As the second-largest maker of soap in India, we will do our best to ramp up innovation and supplies to serve our country.
We recently launched the #ProtektIndiaMovement, a nationwide multi-media and multi-channel campaign to promote mass awareness around handwashing and public health. As part of this, we have:
Our leading furniture brand in Indiais doing a lot of innovation in health care and hospital furniture, to create ergonomically designed healing environments. We are directing specific efforts to help secure the health and safety of our nation. The BMC has enlisted us as providers of essential services and given the green signal for commencing factory and warehouse operations. We are actively collaborating with them to ensure we meet the demand requirements.
We arealso exploring how we can leverage our medical refrigerators business, construction capabilities to build quarantine rooms, and expertise in mechanical, electrical and plumbingsystems for hospitals,to serve our country at this time.
Support at factories and construction sites
We are committed to supporting our contract labour and workers at factories and construction project sites.
As one of India's largest real estate players, we are particularly concerned about the acute problems being faced by migrant labourers. Towards this, we have initiated focused efforts:
We will continue to build on these efforts with safety, compassion, ideas and hard work (even if it is from afar), so that we can come out stronger on the other side.
About Godrej Group:
Established in 1897, the Godrej Group has its roots in India's Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck goldwith a locks business. Today, we enjoy the patronage of 1.15 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India's space missions.
With revenue of over USD 5 billion we are growing fast, and have exciting, ambitious aspirations. Our Vision for 2020 is to be 10 times the size we were in 2010. But for us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company.
Approximately 23 per cent of the promoter holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of 'shared value' to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.